Email Marketing Tip – Test and Test again
Email marketing has the highest return on investment of any marketing medium. It’s a powerful tool that’s not going away any time soon. So how do we ensure high success rates from your email marketing efforts? Here is today’s tip –
Test All Your Lists and Emails
You may have heard the phrase “A/B Testing”. Basically, that is just saying send two emails to similar lists and check which one is more effective. Unfortunately for many companies, because of lack of resources or time constraints, we don’t test any of our emails before they are sent out. Therefore, we can never tell if something is better than another. Trial and error is very valuable for testing email campaigns. We provide our customers with an A/B or split-test function, which allows them to divide their lists and test campaign content. One quarter of the list is sent one concept while another quarter is sent a different concept. Based on which quarter’s content has the higher opening rate, the winning concept is sent to the remaining 50% of the list. These tests give emailers a better understanding of what works.
More tips coming your way. If you need assistance with your email marketing, contact us. We are more than happy to take a look and give you pointers.