Blog Entry

Reasons to why you need a #marketing #strategy – You need to know your online customers

Reasons to why you need a #marketing #strategy –
You want to know your online customers and users well.

It is common for companies not to have a clearly articulated integrated digital marketing strategy. What are some of the reasons for needing a digital marketing strategy? 5. You want to know your online customers and users well.

It’s often said that digital is the “most measureable medium ever”. But Google Analytics and similar will only tell you volumes not sentiment. You need to use other forms of website user feedback tools to identify your weakpoints and then address them. Technology has also improved tremendously and the cost of usage has gone down. Many companies are now using tracking technologies like inbound traffic marketing and marketing automation to learn more about their users and customers.

Know how to create an effective marketing strategy? Let Evolution Point show you how.