It is common for companies not to have a clearly articulated integrated digital marketing strategy. What are some of the reasons for needing a digital marketing strategy? 3. You want to compete effectively against existing and start-up competitors.
If you’re not devoting enough resources to digital marketing or you’re using an ad-hoc approach with no clearly defined strategies, your competitors would use this to their advantage. As an example, search ranking is a zero-sum game. There are only 20 positions in the first two pages on any search engines. If your competitor is on one of the two pages, it is one less position you can exploit to your advantage.
How do you know you know your competition’s marketing strategy and how do you respond to them? Contact Evolution Point to learn how we can help you compete effectively and within your budget.