IIt is common for companies not to have a clearly articulated integrated digital marketing strategy. What are some of the reasons for needing a digital marketing strategy? 2. You want to increase your online market share.
Customer demand for online services may be underestimated if you haven’t the analytics. Perhaps more importantly you won’t understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions and options for marketing communications. See online marketplace methodology post.