E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a framework Google uses to evaluate the quality and credibility of content — especially for topics where accuracy and real-world knowledge matter. In short, Google wants to rank content created by people who actually know what they’re talking about, have hands-on experience, and can be trusted as a reliable source.
In practice, E-E-A-T isn’t a single ranking factor you can “optimize,” but a collection of signals Google looks for. These include clear authorship, content that demonstrates firsthand experience, accurate and up-to-date information, reputable mentions or links from other trusted sites, and a website that feels legitimate and transparent. Sites that lack these signals may struggle to compete, even if their content is technically optimized.
As part of our ongoing SEO efforts, we focus on strengthening E-E-A-T by aligning content with real expertise, improving clarity and structure, and reinforcing trust signals across your site. This helps ensure your content not only ranks well today, but remains resilient as Google continues to prioritize quality and credibility in search results.
E-E-A-T SEO Checklist
Experience
- Does the content reflect real-world, hands-on experience (examples, processes, insights)?
- Are case studies, project examples, or first-hand perspectives included where relevant?
Expertise
- Is content written or reviewed by someone knowledgeable in the subject?
- Are author names, bios, or credentials clearly visible?
- Is the information accurate, current, and aligned with industry best practices?
Authoritativeness
- Is the brand recognized or referenced by other reputable websites?
- Does the site earn quality backlinks or mentions from trusted sources?
- Is the content in-depth and comprehensive compared to competing pages?
Trustworthiness
- Is the website transparent (clear contact info, about page, privacy policy)?
- Is the site secure (HTTPS) and free of misleading claims?
- Are reviews, testimonials, or third-party validations present where appropriate?