Blog Entry

Strategies to promote your online videos – Tip #2

Online videos should be an essential part of every business’s online marketing strategy. With the ever-growing myriad of technologies, the cost of producing and hosting an effective online video has been steadily dropping. As a result, online videos had become a useful tool in cutting through the clutter and promoting brand awareness.

Everyone wants their video to go viral, and there is no formula for creating such a blockbuster. However, here are some tips and strategies which may potentially put the marketing video in front of as many people as possible.  Here is tip #2 – Promote your marketing video to existing clients and contacts.

2.    Promote the video to existing clients and contacts.

If you have created a new marketing video, use your immediate contacts to share the video and ask them to disseminate the video if possible. Needless to say, you can’t embed your video in an email; however, you can always link the email back to the video. Make sure that there is a screen capture in the email for impact. Create a unique landing page for each video as well, so that there are no other distractions when someone comes to the page.  Whenever possible, ask your employees to include the video link in their email signatures temporarily.


In summary, 5 tips to promote your online marketing video:
Tip 1 – Create sharable marketing videos
Tip 2 – Promote the video to existing clients and contacts
3 more tips coming soon.