Tips To Optimize Your Website For Voice Search

Voice search will play an integral part in the user experience of apps, websites and services moving forward. Voice search optimization is increasingly important as Google continues to push their digital assistant functionality and, as users become more accustomed to using voice commands as a primary means of navigating digital content. Voice search optimization is not only a best practice for app developers at this point in time, but also a necessary one if you want your app to appear prominently in Google’s new search features. In this article, let’s explore the importance of voice search optimization, the components of effective voice search optimization and some tips for optimizing your app for voice searches.

Write like a real person

When it comes to content increase your likelihood of achieving voice search optimization by writing naturally, like you would with a human reader. The more natural your content is, the more likely it is to appear when someone is searching by voice. Writing clearly and simply, without all the technical jargon, is the best way to optimize for voice search. Focus on clarity and simplicity and using language that is simple and easy to understand. Keep in mind that search engines can’t actually read your content like a human does — they can only read the words on the page. This means that you need to use the right keywords and phrases in your content to make sure that it’s found by the relevant people who are looking for it.

Optimize your website for traffic

The first step in optimizing your website for voice search is to ensure that it is consistently optimized for all forms of search. There are a number of ways to do this and it’s important that you prioritize these efforts in order to maximize your site’s visibility in all forms of search. Your website’s Meta title and description are the most important elements of your site that impact the user experience and how it appears and ranks in search results. They are also the most easily manipulated and optimized elements of your site. If you have a mobile app, you also have the ability to optimize your app’s store listing with a title, description and images. The functionality and content on your site are important, but they are also much more challenging to optimize. You should focus on optimizing these elements last.

Update your contact information

Make sure your contact information (including your address and phone number) is accurate. This is especially important if you’re an eCommerce site or a business of any kind. If a user is searching for a product or service, they may use voice search to find your site, but they may not actually proceed with a purchase. By having accurate contact information, you open up the possibility for a voice search user to contact you directly by phone or email. This is important if you want to rank in voice search, but it’s even more important if you want to convert those customers and use voice search to increase your customer base and revenue.

Promote your content

In addition to optimizing your existing content for voice search, you can also promote your most important pieces of content with rich snippets. Rich snippets are visual and content-driven tabs that appear in Google’s search results. They include information like a summary, image, author or publisher’s name, price or other important data. You can add rich snippets to your website content by including “schema.org” markup in your site’s code. This markup allows you to specify certain types of content on your site and helps to ensure that it appears properly in search results. This is a great way to promote your products or services and to increase your visibility in voice search. If someone is searching for a specific product or service, you want to make sure that they can find your site and your content.

Be concise

One of the challenges of optimizing for voice search is that you can’t control the user’s experience. You don’t know if they’re using your site on a computer, on a mobile device or how they are navigating the site. You also don’t know if they’re using your site in a traditional way or if they’re using a voice-activated device to navigate through your site. This can make optimizing for voice search challenging, but there is one thing that you can do to help ensure that your content appears appropriately in voice search. You should make sure that you keep your content concise so that people can easily navigate it without having to read a lot. If someone is using voice search to find your content, they likely don’t want to spend a lot of time reading. This is particularly true if they’re using a digital assistant like Google Assistant.

Conclusion

Voice search optimization is an important part of optimizing your website for traffic. The first step in this process is to make sure that your Meta title and description are consistently optimized for all forms of search. The next step is to optimize your website for voice search by writing naturally, like you would with a human reader. You should also optimize your contact information and make sure that your content is concise so that people can navigate it easily and effectively without reading a lot. Voice search is an evolving part of the user experience on the internet and Google’s digital assistant functionality is only going to become more commonplace moving forward.