We’ve talked a lot about AI and SEO lately, but last month a client asked a great question: what are we actually doing to help their site show up in Answer Engine Optimization (AEO)?
AEO is the next evolution of SEO. Instead of just showing links, AI-driven tools like Google’s AI Overviews and Bing Copilot deliver direct answers. To be included, your content needs to be clear, trustworthy, and structured in a way that’s easy for AI to pull from.
Here’s how we approach it: we add key takeaways to summarize content and create FAQs that answer common questions. Since FAQs don’t always fit on B2B product pages, we often build them into blogs, where a more conversational style feels natural.
The truth is, no one knows the exact formula for how AI chooses its sources. Google has said that authority, freshness, and trust (E-E-A-T) still matter, but the balance is evolving. What we know today may shift quickly—which is why we’re watching closely and adjusting strategies to keep your business visible.
