October 25, 2016

Social Media Platform Usage by Generation

There's a new graphic out by Webpage FX that looks at the key usage stats for all the major social media platforms, separated by generation. There are more than 2.3 billion active social media users in the world so the opportunities to market to these users in terms of user data, demographics and insights is huge...
May 3, 2016

Writing Great Headlines Is Hard Work!

Headlines on blogs, articles, landing pages, emails and other marketing collateral are the first thing that that people read. It encourages people to click on the link to get to your website. It provokes people to read more and engage with you and the article. But writing great headlines is hard work! But thanks...
April 20, 2016

Ways To Promote Your Company LinkedIn Profile – Consistent branding

Many companies have created company LinkedIn profiles to promote their company. What are some of the things to be aware of to be more effective on LinkedIn?  Keep Your Company Brand Consistent There are two primary visuals to be aware of on your LinkedIn company page: your company logo, which should be consistent on all websites...