Unlocking the Secrets of Segmentation

As retailers continue to move up the marketing maturity model, the use of segmentation becomes more and more integral to their marketing programs. The question becomes less about “Should we segment?” to more about “How should we segment?” or the even more critical “What will we do with those segments?” Segmentation, in its simplest form, […]

The 7-Day Challenge to Jumpstart Your Email Marketing in 2020

content email marketing

Every year, 80% of new year’s resolutions fail by the time February rolls around. Launching your email marketing strategy shouldn’t be one of them. That’s why we created a simple, 7-day challenge to help you dominate email marketing in 2020. By the end of it, you’ll have launched the most important parts of a successful […]

Writing Great Headlines Is Hard Work!

Headlines on blogs, articles, landing pages, emails and other marketing collateral are the first thing that that people read. It encourages people to click on the link to get to your website. It provokes people to read more and engage with you and the article. But writing great headlines is hard work! But thanks to […]