Specificity In Marketing GONE WRONG!

Specifics sell. Vague generalities do not. This is an accepted and well-established marketing principle. And for good reason. Specificity, used correctly, makes your marketing message more believable. Yet, when applied incorrectly, specificity can actually damage the credibility of your marketing message. And suppress sales conversions. Specificity in marketing is all about giving specific details within […]

Marketing Automation Tips – Communicate With Your Sales Team

Marketing Automation Tips – Communicate And Educate Your Sales Team   This is an on-going series on tips on how making your marketing automation work more efficiently and effectively. As I get more tips and hints, I will post it in this thread. Today’s tip –      Communicate and Educate Your Sales Team Marketing […]

Marketing Automation Tips – Validate Your Email Addresses

Marketing Automation Tips – Validate Your Email Addresses This is an on-going series on tips on how making your marketing automation work more efficiently and effectively. As I get more tips and hints, I will post it in this thread. Today’s tip is –      Validate and Verify Your Email Addresses Even then, before […]