Agentic commerce – what path will you take?
Lately there’s been a lot of chatter about agentic commerce—and for good reason. A public spat has emerged around whether third-party AI shopping agents can access and transact on major marketplaces. Meanwhile, brands quietly report eye-popping conversion rates from ChatGPT referrals. Here’s what’s really happening, why it matters, and how to prepare your store. What […]
How the social media ban will impact business
Australia’s New Online Safety Rules: What the Under-16 Ban and Search Age Checks Mean for Marketers After a short escape to Penang in Malaysia it’s jarring to come home to a very different kind of “surprise”: Australia is about to fundamentally change how people access the internet. From December 10, 2025, a suite of Online […]
Winning the Digital Shelf: The Power of Rich Snippets
For a Direct-to-Consumer (DTC) brand, the key to better traffic is making your products impossible to ignore on the search results page. A regular link is easily missed, but we use a technique called Structured Data (also known as Schema Markup) to transform your listing into a Rich Product Snippet. This technical code allows us […]