Social Media Platform Usage by Generation
There’s a new graphic out by Webpage FX that looks at the key usage stats for all the major social media platforms, separated by generation. There are more than 2.3 billion active social media users in the world so the opportunities to market to these users in terms of user data, demographics and insights is huge […]
Help Tips to Create Mobile-Friendly Emails
Recently one of our clients asked whether there is a need to create “mobile-friendly” emails. As a company who offers lead nurturing and management to our clients using email marketing and marketing automation, this is an interesting question. Is it important that emails are mobile-friendly? The answer is yes, mainly because of the ubiquitous use […]
Search Engine Optimization (SEO) Tips – Use Meta-Tags
Tip #4 – Use Meta-Tags Once upon a time, meta-tags are everything for search optimization. Today, it’s not as powerful and useful as it once was. Some say that it’s still handy and some say otherwise. What are Meta Tags? Meta tags give search engines more information about a web page. This is implicit information, […]