Reasons why you need a digital marketing strategy
When Evolution Point starts a relationship with a new client, we execute a simple brand discovery exercise. One of the reasons for this exercise is to recognize where the client is in their digital marketing strategy and efforts. Often, we find that they don’t have a formalized digital marketing strategy. Why do every company need […]
Why Your Business Needs a Digital Marketing Strategy
If you are promoting your business through a website, social media or online advertising, you are engaged in digital marketing. But do you have a strategy to ensure effectiveness? Without a plan, your business could be missing out on many opportunities.Every business needs a digital marketing strategy. Increasingly, B2B businesses are using their website as […]
4 Successful Social Media Campaigns: How to make a social media campaign go viral
4 Successful Social Media Campaigns: How to make a social media campaign go viral In a previous blog post we looked at Jonah Berger’s book, Contagious, which offers insight on how to make a social media campaign go viral. Through his research he revealed that there are six characteristics that successful social media campaigns […]