Backlinking Tips
Part of a strong search engine optimization (SEO) program depends on backlinks – links to your website from external sources. Backlinks are links directed back towards your website. Also known as Inbound links (IBL’s), the number of backlinks is an indicator of the popularity of your website. Backlinks are important for SEO because some search […]
Google+ Share button and Google AdWords for Video
There is a couple of interesting things happening in the social media world this week. First Google introduces the Google+ Share button, and Google also introduces Google AdWords for Video. Google + Share The new button enables website operators to more easily encourage visitors to spread content among connections on Google’s social network. It’s the […]
Creating effective videos for online marketing
We don’t really talk much about using online videos as a marketing tool, but we should. Recently we had a client asking us to do a series of training videos which we intend to use to assist them with their brand marketing and search marketing. Here are some pointers to look for when creating these […]