How to grow your social media presence – tip #4
Social media. It’s on every marketer’s mind, but no one really knows who to make it succeed cost-effectively. For many, it seems like an endless effort with nebulous results. Businesses often fail in their social media efforts because there is no structure or commitment. There are no immediate results, or the goal ends up being […]
Creating effective videos for online marketing
We don’t really talk much about using online videos as a marketing tool, but we should. Recently we had a client asking us to do a series of training videos which we intend to use to assist them with their brand marketing and search marketing. Here are some pointers to look for when creating these […]
Managing your brand and brand marketing in a crisis
We don’t do a lot of crisis management for our clients at Evolution Point. In our 14+ year history, we have to assist only one of clients with crisis management. When something goes wrong in the company (and it always will eventually), how does a company retain brand loyalty? Think about BP and the Gulf […]