3 Ways Retailers Can Create Authentic Connections and Build Customer Loyalty
Oracle, in partnership with Shaw/Scott and Movable Ink, recently published a three-part whitepaper series titled “Retail Loyalty in the Midst of a Pandemic” that illustrates current conditions and trends that impact consumer behavior and retail loyalty due to COVID-19. The series also introduces measures brands can take right now to foster customer loyalty and maintain […]
The Top 5 Innovative Loyalty Programs of 2020 and Why They Work
Loyalty programs have become an essential marketing strategy for businesses in recent years. Not only do they incentivize customers to return and make repeat purchases, but they also provide valuable data and insights for businesses to optimize their marketing efforts. In 2020, many businesses implemented innovative loyalty programs that took the customer experience to the […]
Reasons why you need a digital marketing strategy
When Evolution Point starts a relationship with a new client, we execute a simple brand discovery exercise. One of the reasons for this exercise is to recognize where the client is in their digital marketing strategy and efforts. Often, we find that they don’t have a formalized digital marketing strategy. Why do every company need […]