Social media. It’s on every marketer’s mind, but no one really knows who to make it succeed cost-effectively. For many, it seems like an endless effort with nebulous results. Businesses often fail in their social media efforts because there is no structure or commitment. There are no immediate results , or the goal ends up being more difficult to attain than previously thought, the effort goes by the wayside and forgotten. Very few people can simply choose to be active in social media and stick with it.
Like most marketing efforts, social media requires a strategy and a clearly defined implementation plan. So here are some pointers to help you keep to the plan –
#1: Commit To The Plan
Before you even start creating your plan, you have to believe in it. Establishing a healthy social media presence can be a very slow process. You can’t expect your list of fans, followers or subscribers to grow overnight. You don’t want to start your business’s presence out by posting and updating consistently, only to get bored, lose interest and forget to log in when there’s no immediate gratification.
Therefore, we need to acknowledge and agree that building this presence could take upwards of a year (and then some), and then promising to invest time, energy and resources into it no matter what, will keep you committed and prepare you to be active and engaged even when you feel like your presence is stagnating.