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E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — and it plays a growing role in how Google evaluates content quality. While it’s not a direct ranking factor, E-E-A-T influences the signals Google looks for when deciding which pages deserve visibility. Understanding how E-E-A-T applies to your website can help you create content that not only ranks better, but also builds long-term trust with users and search engines alike.

What is “Keyword Intent”? Happy New Year! For our first blog of the new year, I want to chat a little bit about keyword intent

Think of your website like a high-end book library. A few years ago, customers were okay with a bit of browsing (waiting for a page

For a Direct-to-Consumer (DTC) brand, the key to better traffic is making your products impossible to ignore on the search results page. A regular link

If your rankings have bounced around lately, you’re not imagining it. Google rolled out a major spam update in late August that continued well into

We get this question a lot — are blogs still worth the time and effort? With so much attention on short-form video, AI-generated content, and

We’ve talked a lot about AI and SEO lately, but last month a client asked a great question: what are we actually doing to help