Many of our clients use tradeshows as their primary means of outreach. We recognize this importance and have treated every tradeshow as a marketing event that stands on its own. The result is a much more effective and efficient use of tradeshows as a means of communication.
Based on our experience various tradeshows we have attended, managed and participated in, here are some ways to draw tradeshow attendees to your tradeshow booth and engage with them. Some of these tips may seem like common sense, but it is amazing how many exhibitors completely disregarded them.
Tip #8 –
Have a crowd to keep a crowd
If a crowd has gathered around your tradeshow booth, that signals to passersby that something is worth seeing at your tradeshow booth. Nothing draws a crowd like a crowd. People want to know what’s going on, and they will feel compelled to check out your booth to see what the ruckus is about and to ensure they’re in the know. Therefore it is important to generate that excitement. Keep drawing people into the booth and chatting them up. If anything, it would encourage others to come to your booth as well.
In summary, 8 tips to make your trade show event marketing more effective.
Tip 1 – First impressions are critical
Tip 2 – Have the product available for purchase
Tip 3 – Make sure your presenters know your product
Tip 4 – Put some effort into your booth
Tip 5 – Don’t exude misery
Tip 6 – Be in it for the long haul
Tip 7 – Give Your Attendees Something
Tip 8 – Have a crowd to keep a crowd