Why Your Business Needs a Digital Marketing Strategy
If you are promoting your business through a website, social media or online advertising, you are engaged in digital marketing. But do you have a strategy to ensure effectiveness? Without a plan, your business could be missing out on many opportunities.Every business needs a digital marketing strategy. Increasingly, B2B businesses are using their website as […]
4 Successful Social Media Campaigns: How to make a social media campaign go viral
4 Successful Social Media Campaigns: How to make a social media campaign go viral In a previous blog post we looked at Jonah Berger’s book, Contagious, which offers insight on how to make a social media campaign go viral. Through his research he revealed that there are six characteristics that successful social media campaigns […]
Bit Link: What is a Bit link? How can I use Bitly in my marketing campaigns?
Bit Link: What is a bit link? Bitly is a URL shortening service that shortens more than one billion links per month, for use in social networking, SMS, and email. A link that is shortened by Bitly is often called a Bit Link. While many see the platform as a simple tool to make a […]