Many of our clients use tradeshows as their primary means of outreach. We recognize this importance and have treat every tradeshow as a marketing event that stands on its own. The result is a much more effective and efficient use of tradeshows as a means of communication.
Based on our experience various tradeshows we have attended, managed and participated in, here are some ways to draw tradeshow attendees to your tradeshow booth and engage with them. Some of these tips may seem like common sense, but it is amazing how many exhibitors completely disregarded them.
Here’s our trade show event tip #2
Have the product available for purchase
Learn from the Apple play-book – when you demo something in a tradeshow marketing event, make sure it is on sale and you are ready to take orders. Many people buy on impulse (or at least they are initially excited about your products on impulse). So if you manage to wow them with your new product or service, you still need to CLOSE THE SALE. This implies that your product must be available for sale. If you’re showing a prototype or product that’s not yet released at the tradeshow booth, make that amply clear. If the product is on the market now, then ensure it’s easy for customers to buy, on the spot.
6 more tip coming up soon.