Blog Entry

Tradeshow Marketing Event Tip #4 – Put some effort into your booth

This is a continuing series of tips and hints on how to make your trade show event more effective. 

Many of our clients use tradeshows as their primary means of outreach. We recognize this importance and have treated every tradeshow as a marketing event that stands on its own. The result is a much more effective and efficient use of tradeshows as a means of communication.

Based on our experience various tradeshows we have attended, managed and participated in, here are some ways to draw tradeshow attendees to your tradeshow booth and engage with them. Some of these tips may seem like common sense, but it is amazing how many exhibitors completely disregarded them.

In this blog, we present Tip #4 – 

Put some effort into your booth

If you’re spending time and money to be at a tradeshow, put your best foot forward. (See the point about leaving a good first impression.) You may not have the resources for a 40’x40′ two-story booth, but make the best of what you have. A chair and a flyer rack that reads “Take One” won’t cut it. Again, first impressions are everything. Regard every tradeshow as a marketing event. It does not take much effort and resources to make your booth presentable and friendly. 

In summary, 8 tips to make your trade show event marketing more effective.
Tip 1 – First impressions are critical
Tip 2 – Have the product available for purchase
Tip 3 – Make sure your presenters know your product 
Tip 4 – Put some effort into your booth 
4 more tips coming up!